PERSUASIVENESS IN TED TALKS SPEECHES ON THE ISSUES OF MENTAL HEALTH

The article is devoted to analyzing persuasive propositions used by TED Talks speakers in speeches related mental health order effectively influence and draw the audience's attention essential aspects of this topic. analysis phenomenon persuasiveness based on three speech: proposition facts, values, policy. Since founding Talks, number various topics has increased, as popularity online platform. Every day, millions people from all over world turn platform learn about innovation, social problems, their potential solutions. Mental an integral part modern society, which why research relevant. topicality also justified growing scientific interest concept persuasion means implementing verbal audience. aim analyze audience importance health. object subject discursive space speeches. methods include content analysis, descriptive method sociolinguistic cognitive analysis. material was selected a complete sample transcripts health, namely playlist titled "The struggle health". On basis speeches, it proven that most frequently resort value. This evident appeal personal such desire be happy, healthy successful, convince them paying issue can useful tool for destigmatizing illness spreading word availability treatment support.